By Managing Partner Forum with Guy Alvarez and Lynn Tellefsen
An MPF Webinar Originally Broadcast on June 24, 2020
Since mid-March, we have been presenting an MPF Webinar series called “Responding to the Coronavirus Pandemic.” This session we called “Marketing Your Law Firm During a Pandemic” with Guy Alvarez, Founder of Good2BSocial, and Lynn Tellefsen, Chief Marketing and Business Development Director of Wilentz. Here are some of the highlights of what we learned:
- 82% of participating law firm leaders believe that it is “very important” to build and maintain their firm’s marketing efforts during the pandemic. Another 15% say it is “somewhat important.”
- 46% of firm leaders report that their firms provide business development training for all lawyers who want it.
- Among digital marketing tactics, 78% report that their firms distribute e-newsletter/alerts, and 61% say they are presenting webinars.
We had a terrific session and, as always, presented plenty of timely bench-marking data.
As an added bonus for this session, participants were invited to register for “How Lawyers Can Use Social Media to Build their Brand and Grow their Practice,” an on-demand Webinar presented by Guy Alvarez. Click here to register.
Click here to hear the Webinar.
Click here for Handout Materials.