Planning Article

SQUARE PEGS, ROUND HOLES Does the Traditional Law Firm Business Model Fit the Needs of Clients, or Even Most Lawyers, Anymore?

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Adhering to the concept that bigger is not always better, Roger leads a team of former “BigLaw” partners who’ve built an exceptional 30-lawyer firm in New York, one of the most competitive legal markets in the world. They are exceptionally client-focused and perform highly sophisticated work.

Roger’s article examines what tomorrow’s lawyers and law firms must do to adapt to the changing marketplace. Noting that BigLaw’s ability to change is akin to “turning an aircraft carrier,” he sees significant opportunities for smaller and mid-size firms to emerge as the real winners.


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