Profitability Article

The Impact of Generative AI on the Billable Hour

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By Perplexity

Download: MPF FEATURED ARTICLE – Impact of Generative AI on the Billable Hour – 2-28-25.pdf

According to Tony DeSimone, our MPF resident guru on all things Generative AI, the top AI Chatbots dominating the market are:

  • ChatGPT – 60% market share
  • Microsoft Co-Pilot – 14%
  • Google Gemini – 13%
  • Perplexity – 6% (and growing fast)

Click here for more details. But how is Generative AI impacting the traditional law firm billable hour? Our MPF Featured Article explores this very question with a detailed response from Perplexity AI. 


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